Pearson marketing an introduction
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Pearson marketing an introduction
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WebAn introduction to the world of marketing using a proven, practical, and engaging approach. Marketing: An Introduction shows students how customer value - creating it and capturing it - drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing ... WebAn introduction to the world of marketing using a proven, practical, and engaging approach. Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing ...
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WebJan 21, 2011 · Where Do I Stand inventories at the beginning of each chapter - and then the opportunity to re-evaluate at the chapter's end - offer … WebMay 15, 2024 · Marketing: An Introduction, 15th edition. Published by Pearson (May 15th 2024) - Copyright © 2024. Gary Armstrong University of North Carolina; Philip Kotler …
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